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Apple has pulled the best-selling iPad RSS application, Pulse, from the app store at the request of the New York Times. Why? Because it downloads and displays the New York Times RSS feed, just like every other RSS reader on the planet.
Pulse has been an app-store hit thanks to its slick design, which pulls news from various sources and aggregates them in an easy-to-read manner, perfectly suited to the flick-and-scroll interface of the iPad. The design was good enough to impress even Steve Jobs, who mentioned it in his WWDC keynote speech Monday. The application, which costs $4, has been downloaded 35,000 times. It was the top paid app for a while.
Pulse was removed from the App Store yesterday after a takedown request was sent by a the NYT’s legal counsel. Here is the relevant excerpt:
The Pulse News Reader app, makes commercial use of the NYTimes.com and Boston.com RSS feeds, in violation of their Terms of Use*. Thus, the use of our content is unlicensed. The app also frames the NYTimes.com and Boston.com websites in violation of their respective Terms of Use.
Apple introduced iPhone 4 today with a new operating system loaded with long awaited features and functions. The new operating system, iOS 4, will be released on June 21, 2010 and should be available for the iPad software update at that time.
comment on this story | Comments Off on Apple – iPhone 4 – This changes everything. Again.
Advertising on print publications repurposed for Apple’s iPad draws a fee up to five times more than buying placement on the same content provider’s website.
While the news doesn’t quite mean the iPad will "save" print publishing, as online advertising is a fraction of what publications receive in print, it is a sign that the iPad could become a major factor in revenue for those in the news business, according to the Associated Press.
The report from Andrew Vanacore said it’s likely that news organizations will hold back free content from their websites in the future, opting instead to provide news to users who subscribe on tablet-style devices like the iPad. And although Apple has already sold 2 million iPads, the market will have to become much larger for it to have a major effect on a news organization’s bottom line.
JPMorgan Chase & Co., which was the exclusive advertiser of the New York Times application for the first 60 days, also revealed that the click-through rate for iPad advertisements is a remarkably high 15 percent. The report noted that the online average for people viewing an advertisement is about one-tenth of a percent.
iPad readers also spend a great deal more time with content. Publisher Conde Nast revealed that the average reader spends 60 minutes with a monthly issue on Apple’s device, compared with the average website visit length of less than 5 minutes per month.
One of the biggest problems with online advertising is the unlimited amount of space available. In a newspaper or magazine, space is finite based on the number of printed pages, adding more value. Online, limitless space makes advertising less valuable. The AP also noted that online ad networks allow advertisers to get placement at discounted rates. But the supply-and-demand issues haven’t yet appeared in the iPad, which has been on the market for just over two months.
Thirteen fifth-grade students in Florida were given free iPads by Apple, and could appear in a forthcoming advertising campaign after they were photographed excitedly eyeing the company’s new hardware.
The students at Watergrass Elementary in Wesley Chapel were photographed last month staring at Apple’s new iPad. The school’s instructional technology specialist sent the photos to a local Apple sales representative who sells the company’s devices to educational institutions.
"My heart melted," Apple’s Andrea Barr told the St. Petersburg Times. One of the pictures showed the children genuinely excited by the sight of the iPad, almost like something you’d see in an advertisement.
Now, John Couch, Apple’s vice president of education, is interesting in potentially using the photos for that purpose.
Barr forwarded the photos to her bosses, who decided to reward the 13 children seen in the photos with iPads. Apple is mailing the hardware to their homes in the coming weeks. And in the near future, they could be a part of Apple’s campaign to promote the device.
The children were informed this week that they will receive iPads, news that excited them and made the students the envy of their peers. The fifth graders were also given a demo of the hardware by Barr. One 10-year-old said he’ll use his iPad for research and playing games.
In 1995 Dr. Norman Coombs, a blind professor of history at the Rochester Institute of Technology and chairman of EASI: Equal Access to Software and Information wrote that the rapid adoption of a graphical user interface (GUI) would close the door on computing for the visually impaired. This was in largely in response to the Microsoft’s Windows OS, but his point was well taken regarding all GUI based computing. Speech output systems, at that time, were based on character recognition and didn’t work with a GUI that relied on icons and graphics. He wrote that many impaired users had lost their employment or found their positions downgraded because they could not function in the new GUI based environment.
Jump to 2010 and the introduction of the iPad. Many solutions were created along the way, but comparing that early state of affairs to what is now available on the iPad dramatically shows how far the field of assitive technology has progressed. ATMac, posted a round-up of disabled user’s experiences with the iPad, which according to the Royal National Institute of Blind People (RNIB) in the UK was found to be highly accessible and probably the best mobile device on the market.
Google subsidiary AdMob today announced the release of a revised iPhone OS SDK bringing new ad formats that will allow customized delivery to the iPad.
Our new SDK is unified across all devices running the iPhone OS, which means that developers can download one binary for development across all Apple iPhone OS devices – iPhone, iPod touch, and iPad. AdMob’s unified iPhone SDK makes it easier for developers to quickly integrate our code and start monetizing their applications.
The new SDK supports two ad formats in native iPad applications: text & tile ads and image ads. Both of these ad formats are available in the three IAB standard ad sizes: 300×250, 728×90, and 468×60.
Advertising on print publications repurposed for Apple’s iPad draws a fee up to five times more than buying placement on the same content provider’s website.
In 1995 Dr. Norman Coombs, a blind professor of history at the 
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