Ever since Apple decided to go a little old school on app developers and the ability for 3rd party apps to give access to their various stores we’ve been waiting for someone to find a great work around. It appears that one of the first players in this game is a surprising entity. Walmart appears to be the among the first companies that has found a way around Apple’s rather stringent rules.
Walmart has put out their new Vudu app and while they are making it available to iPad users, they are actually releasing the app as a “web app” instead of an app that is actually going through the Apple store. For those who don’t know what Vudu is, it’s basically the chain’s version of a streaming video service somewhat like Blockbuster’s streaming video service that allows you to rent a movie or television show and send it to any number of different devices. Because the app is a web app and not an iOS app they will not have to share whatever new revenue is generated by the newest iPad feature with Apple so we can expect Apple to start cracking down on this particular approach any day now.
While Walmart is one of the first to try this tact, it is not the first as Amazon recently released a Kindle web app as retaliation for having to drop links to their online store in their original iPad app. If Apple can’t find a way to crack down on this practice quickly, look for even more companies like this to start putting out web apps.
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