Sports Illustrated rode an early wave of tablet computer fever last fall, when the iPad was only a rumor. Now, the 56-year-old sports icon is rolling out its first iPad magazine issue.
Sports Illustrated’s iPad edition, released Thursday, has the same stories as the print issue, plus about 30% more content in the form of extra photos, an exclusive documentary video, a book excerpt and other bells and whistles. A story about the recent U.S. Open golf tournament includes a panoramic photo of a tricky part of the Pebble Beach golf course, along with pop-up graphics showing how five top golfers fared at those holes. While the beginning of each print edition typically has a handful of sports photos, the iPad edition adds a slideshow of a spectacular bicycle crash.
Each weekly issue costs $4.99, the same as the paper magazine. Many magazines have been selling their iPad editions at the same price as print, a trend that some people have criticized as misguided.
Read more: Wall Street Journal
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