Although Apple’s iAd service is coming July 1, Pandora couldn’t wait and has created its own advertising platform to attract big name marketers to its latest app. Starbucks, Lexus, and Budweiser are the first brands on the new Pandora iPad advertising platform. Like iAds, Pandora’s ad platform features video, audio and a variety of interactive elements—all without leaving the app—that aren’t available on its iPhone version, at least not yet. Aside from the cosmetic features, since Pandora offers itself as a personalized radio service, it also says it can “hyper-target” its listeners by gender, age, location, the type of music they like, and time of day.
In an e-mail interview with paidContent, John Trimble, Pandora’s chief revenue officer, discussed the rapid pace of the service’s ad growth. “We did $50 million in revenue in 2009, up from $20 million in 2008 and we expect significant growth in 2010,” Trimble said. “We started web advertising in Feb. ‘06 and mobile ads in May ‘09.”
Read more: PaidContent.org
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