Another magazine has come the the Apple iPad. The New Yorker has been an iconic publication for almost 80 years and now a digital version is available for download in the App Store at $4.99 per issue, though the app itself is free. The new online presence for The New Yorker is another effort from publisher Condé Nast to provide its magazine content to tablet users.
From The Wall Street Journal:
“It is important to the New Yorker that we have offerings that allow long-term relationships with the consumers,” said Condé Nast President Bob Sauerberg. “Obviously, we don’t have that in place for the moment with Apple. We are very keen to do that.”
The app gives users an animated cover created by artist David Hockney using the Brushes app for iPad, slideshows, and more content like extra cartoons and a video guide to reading the issue narrated by actor Jason Schwartzman.
Although there is an Apple digital newsstand in the works that will provide magazine and newspaper content to users in the form of subscriptions through an online store much like with iBooks, the New Yorker wants to provide premium content to readers sooner rather than later.
iPad News Via: The Wall Street Journal
App Store: Free, $4.99 per issue
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