ASCI, the American Customer Satisfaction Index conducted a customer satisfaction survey of the personal computer industry recently. Apple once again received the highest score in the survey for the seventh year in a row, and a new high score of 86. Several other companies, including Dell, Acer, and HP, couldn’t come close to matching Apple’s achievement with scoring an average 77 altogether.
According to a CNBC interview with ASCI, the iPad seems to be the device to thank for Apple’s leap from previous years’ scores in the survey.
I called David VanAmburg, managing director of ACSI, to get a sense for what’s behind the scores. He told me Apple’s overall score was up slightly because people like its computers and the retail support experience – but he also mentioned that the numbers included the iPad for the first time.
He told me that the iPad, even at this early stage, pulled up Apple’s overall numbers – which makes it the highest-scoring product Apple has, and therefore the highest-scoring product ACSI has ever tracked.
ASCI has never tracked iPods or iPhones since they don’t fit neatly into the personal computer category, but plans to include the iPhone in its survey soon considering its increasing use as a personal computing device.
Apple enjoyed a 10 point lead against Dell in 2008, marking it’s highest score ever against their competitors.
iPad News Via: macrumors.com
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