Forbes has gotten wind of news that indicates a major retailer in the US is expected to provide iPads to its on-floor sales associates. The source of the news says the unnamed retailer operates 1,100 stores. Considering Best Buy’s relationship with Apple in the past, and the fact they operate about 1,100 retail stores, it’s likely that Best Buy is the generous company in question.
The number of iPads to be distributed to these lucky employees could be in the tens of thousands.
This may boost Best Buy’s “Connected Store” program which began last year in some of their stores. The program’s aim is to connect customers with gadgets and allows for hand-on interaction with many devices.
Populating every Best Buy store with iPad-toting salespeople would be a boon for Apple, which would not only sell tens of thousands of devices for the purpose, but also have its wares in constant, high profile use across the country.
The benefits are less assured for Best Buy, which has struggled financially in recent quarters. That said, the aim of the Connected Stores is to make Best Buy shops more alluring destinations and to encourage people to purchase devices by offering as interactive and informative a shopping experience as possible. If an army of iPads helps Best Buy achieve this goal, then the gamble will be worthwhile.
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