Adobe on Tuesday announced its new digital viewer technology, aimed to help publishers convert their magazines to an interactive format viewable on portable devices like Apple’s iPad.
The technology was first demonstrated with last week’s introduction of the Wired magazine e-edition. Though the publication was originally intended to be released based on a version of Adobe’s Flash, the software was completely rewritten in Objective-C for approval on Apple’s App Store.
The iPad edition of Wired has found great success, with the $4.99 issue remaining at or near the top of the App Store sales charts since its debut.
"Adobe’s work with Wired has resulted in a digital magazine format that creates an immersive experience, allowing a publication’s unique content, look and feel and advertising to stand out in the digital realm," said David Burkett, vice president and general manager of Creative Solutions at Adobe. "We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms. It’s safe to say that if you are already working in InDesign CS5, you’ll be well on your way to producing a beautiful digital version of your publication."
Read more: AppleInsider.com
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