A survey of iPad buyers found that 44 percent would purchase the touchscreen device instead of a notebook, and 41 percent would not buy an iPod touch as a result of their tablet.
The March 2010 Alphawise survey results, disclosed Thursday by analyst Katy Huberty with Morgan Stanley, give insight into the potential cannibalization of other Apple products due to the release of the iPad. The study found that of the 44 percent who would not buy a notebook, 24 percent would not buy a MacBook, while the other 20 percent would not purchase a PC.
The survey also found that 27 percent of users would not buy a desktop as a result of their iPad purchase, with 14 percent of those not buying a Mac desktop, and the other 13 percent passing on a PC. The survey also found that the iPad will affect e-reader and handheld videogame sales, two segments in which Apple does not have a dedicated device.
Huberty said that the iPad has already had an impact on portable computer sales, which have slowed since the start of 2010. The results suggest that the netbook market was most impacted by Apple’s iPad.
"U.S. consumer PC, and especially notebook, growth decelerated in January when Apple introduced the iPad and again in April when the iPad launched," she wrote. "Given the corresponding increase in (average selling prices) in the market, we believe much of the demand shortfall came from netbooks and low-cost notebooks."
Read more: AppleInsider.com
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