Internet giant Yahoo! announced today that it’s planning to release their own digital newspaper later this year. Livestand will be available to iPad and Android tablets but there has been no mention of pricing. Content will be easy to come by as Yahoo! already has a command of its own sports, news, and finance sources on their website, as well as photos from Flickr. Other publishers will bring more news and features to Livestand eventually.
Livestand will give The Daily some competition but how much remains to be seen and will be decided upon its price and ability to deliver content users are looking for.
As the premier digital media company, we see a clear opportunity to push the boundaries of personalization to deliver intelligent experiences specifically tailored for each individual. This ultra personalized content experience is our vision for Livestand from Yahoo! – a digital newsstand, delivering a wealth of ever-changing content from multiple publishers, continuously programmed by a person’s interests and contexts.
With Livestand from Yahoo!, what you’re reading will be personalized based on your interests, your location and even the time of day. Your experiences, which will begin on tablet form factors, will include intuitive touch interactions and an elegant design that focuses foremost on the content.
Advertisers will also be given the opportunity to provide personalized brand experiences to engage their audience.
As the media landscape continues to evolve with mobile and tablet experiences top of mind, publishers and advertisers must expand their content to these platforms to stay in front of consumers. We see an opportunity to provide publishers and advertisers with a pipeline for fresh and active content and to help them reach and engage their most valuable audiences.
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