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June 1st, 2011 at 5:56 PM EST | by

Apple OKs Components for iPad 3
iPad 2 components from iFixIt.com

In a report filed by DigiTimes today, Apple has begun the certification process for some of the components included in the upcoming iPad 3. Apparently, many Taiwanese manufacturers have already landed their official certification, according to sources based out of Taiwan.

“Taiwan-based component makers for backlight modules and light bars have received certification from Apple, however, the certification of panels is still in progress, added industry sources.” The reports also noted that the iPad 3 will be ready for launch in 2012, which seems accurate compared to Apple’s stringent release schedule for their devices.

Rumors have been circulating that Apple could potentially switch to Samsung’s AMOLED displays for their third-generation device. If these sources are accurate though, Apple will not be changing screens and will instead continue to install 9.7″ LCD panels in their future tablets, despite the differing tablet sizes that have been emerging in the marketplace.

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Steve Jobs has gone on the record claiming that, “7-inch tablets are tweeners: too big to compete with a smartphone and too small to compete with the iPad.” He also boldly claims that 7-inch tablets are “going to be DOA – dead on arrival.” Many new tablet manufacturers have been opting to release 7-inch models of their devices, touting that these smaller and lighter machines offer a superior tablet experience. After spending some time with a Samsung Galaxy Tab 7″, I can definitely appreciate the subtle difference in size and weight. So while the iPad’s current screen size is extremely capable, I do wish that Apple would expand into various models for consumers with different tablet needs.

The most pervasive iPad 3 rumor currently is that the device will use Apple’s patented Retina display, increasing the screen resolution to 2048×1536. This enhancement would effectively double the iPad’s current resolution, much like it did for the iPhone 4. The phone’s resolution increased from 320×480 to 640×960.


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Another interesting piece of information from the DigiTimes’ sources reveals a little bit of speculation from various firms regarding Apple’s dominance in the tablet industry and their current pricing platform. According to these mystery men, “Taiwan-based firms think iPad 2 will become the mainstream and Apple will lower its price to compete with other tablet PCs.”

While the first part of that statement seems like a fairly obvious observation based on the current market, the second half is a bit more unique. Apple is known for discovering the “sweet spot” for pricing their products and sticking with them for as long as possible. If the iPad 2 continues to outsell any competitor’s devices and become commonplace in many work environments like it does now, I see very little reason for Apple to cut the price that they have established.

Like all rumors, these reports should be taken with a grain of salt until an official announcement is made from Apple. Unfortunately, if the company sticks to their regimented cycle of announcements and debuts, we probably will not know anything official until early next year.


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