Note from iPadLot – August 19, 2010:
People magazine is now free for print subscribers on iPad
Time Inc. to Offer Subscriptions to Magazines on IPad by June
By Greg Bensinger
April 9 (Bloomberg) — Time Inc., publisher of Time and People magazines, plans to offer a subscription service for publications sold on Apple Inc.’s iPad tablet computers within three months.
“It’ll probably be June before we’re able to get it up and running for subscriptions,” Ann S. Moore, chairman and chief executive officer of the Time Warner Inc. division, said in an interview yesterday in New York. “The iPad doesn’t allow me to do that right now; it’s only a newsstand.”
The service may compel readers to buy more magazines at a time industrywide print circulation is falling. Time Inc. now charges $4.99 for each digital issue of the weekly Time magazine on iPad, 4 cents more than the print version. Newsweek, published by Washington Post Co., costs $1.99 on the new Apple device.
The iPad is not a big smartphone nor a scaled down laptop. It’s not really like any tablet that’s come before it. And for this reason, it will delight users ready for something new, and confuse and upset people who expect it to be something old and familiar.
The iBookstore
A recent study by PriceGrabber indicates that consumers in the market for over the next year are more likely to choose an iPad over Amazon’s Kindle. About 20 percent of the survey respondents said they’re planning on buying an iPad in the next year, compared to 12 percent are planning on buying the Kindle.
An incremental update to Apple’s iTunes desktop media application is rumored to coincide with Saturday’s iPad launch, bringing support for e-books as well as improved "Genius" mixes and automatic bitrate conversion for audio files.
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