April 3rd, 2011 at 11:08 AM EST | by inu846W
Apple has released their first iPad 2 commercial. The spot highlights the iPad 2’s functionality rather than the hardware inside that is responsible for new features. Apple has already stated the technical specifications for iPad 2, now they’re looking to draw more attention to the new tablet by appealing to peoples’ concerns about its capabilities.
This is what we believe. Technology alone is not enough. Faster, thinner, lighter…those are all good things. But when technology gets out of the way, everything becomes more delightful…even magical. That’s when you leap forward. That’s when you end up with something like this.
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