A research firm analyzing the tablet market said Thursday that Apple was to blame for 83% of all tablets sold in 2010, even though iPad sales didn’t start until April 2010. IDC’s “Worldwide Quarterly Media Tablet and eReader Tracker” also stated the Apple iPad represented 73% of tablets shipments in the last quarter of 2010.
Apple had boasted last week during the iPad 2 announcement event that they “own” 90% of the tablet market. But the latest research says that’s not quite true. But close enough, huh? 83% for 2010 is still a commanding lead.
The Samsung Galaxy Tab managed to eek out 17 percent of tablets sold in the 4th quarter of 2010, becoming the iPad’s primary competitor during that time. With Samsung and a chorus of other competitors starting to emerge, Apple’s market share dropped from 33 percent in the 3rd quarter to 73 percent at the end of last year.
The good news for Apple is IDC expects them to keep between 70 and 80 percent of the tablet market under their control for 2011. That’s in the face of a dozen or more tablets being launched this year.
Loren Loverde, vice president, Consumer Device Trackers:
“Strong holiday sales of media tablets were in line with IDC projections and strong consumer interest in the category while device vendors scrambled to offer products competitive with Apple’s iPad and now iPad 2.
Media Tablets are on pace to reach shipments of roughly 50 million units in 2011.”
iPad News Via: appleinsider.com
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