ABC’s new TV show My Generation debuted tonight and teamed up with Nielsen to provide a live social interactive experiment via a first-of-its-kind app on the iPad which seems to have been a success.
As soon as the program began on the television, one click on the iPad app synced the two together, followed by a confirmation. As the show began to highlight the participants of the faux-documentary, the first poll appeared in the iPad app: “What were you like in high school?” Options ranged from the Rock Star, The Jock, The Wallflower, The Punk and others. Shortly after, the results were shown with “The Nerd” winning out with 22%.
As characters were highlighted, short bios for each one appeared in the app. Other polls followed, one asking opinions on the 2000 US presidential election where a tie breaker was decided by the Supreme Court.
One of the characters was shown at his job as an elementary school teacher dressed up as different historical figures. A poll later asked which historical figure was not shown. A little trick question to see of you were paying attention.
The app also let you know what song was playing in the background during a scene and a short note about the band.
Other poll questions included “Would you let yourself be filmed like this?” and “What would you do in Steven’s position?”. A nice feature was seeing the poll results showing up so quickly after thousands of people voted.
My Generation can be seen, and synced with the iPad, every Thursday at 8pm Eastern time, 7pm Central.
Comment on this story | Comments Off on First Look: My Generation Sync iPad App in Action