iPad News, Updates, App and Accessory Reviews

February 4th, 2011 at 12:01 PM EST | by

Editor’s note: This article was reposted from wsj.com.

Bring Your iPad to the Big GameThe Green Bay Packers and the Pittsburgh Steelers will take the field Sunday afternoon for the 45th Super Bowl game, and excitement is mounting. Google reports that searches for “beer helmet” and “projector TV” have spiked 30 and 70 percent in the past 7 days.

And adding another metric to the debate over which team has the better gimmick: Google says “terrible towel” has so far gotten more searches than “cheesehead.”

Digits has rounded up some other pre-game tech highlights:

If you aren’t afraid about spilling guacamole on your iPad, there are several Super Bowl apps you can use during the game. NFL has released the official Super Bowl program app for iPad, with game highlights and video clips from the 2010 season.

This week Vualla relaunched its Social TV Companion for iPad, and it features special enhancements for Super Bowl Sunday. The app culls related content from TV Guide, YouTube, Twitter, Facebook and other sources, letting you access all your mid-show distractions in a single location.


Then, of course, there are the $100,000-per-second commercials. As in years past, YouTube has a special channel where you’ll be able to watch ads immediately after they air on TV, alleviating logistical worries about when to schedule a bathroom break.

The lineup promises some noteworthy tech-related ad spots. Salesforce.com, a company that sells cloud-based software to businesses, will run two ads starring animated characters representing the Black Eyed Peas, who will perform during the Super Bowl halftime show.

Angry Birds fans should stay focused during the fourth quarter. Rovio and 20th Century Fox announced that a new version of the game will come out next month, ahead of the release of the animated, avian-themed movie “Rio.” An ad for the film scheduled to run during the final quarter on Sunday will contain a hidden code, which viewers can use to access a new level of the current Angry Birds app.




But viewers will have to click through the ad frame by frame to find the code. The ensuing battle for control of the remote may prove whether football or Angry Birds fans are more die-hard.

The commercial that may take the trophy for the geekiest ad of Super Bowl LXV comes from Motorola Mobility. The company yesterday shared a teaser advertisement for its first tablet computer, the Xoom, which hits stores next month.

The 60-second ad shows the Earth slowly spinning in outer space, wearing what appear to be iPod ear buds. Ominous music swells, and text appears onscreen: “2011 looks a lot like 1984. One authority. One design. One way to work.”

The ad is a reference to Apple’s legendary commercial introducing the Macintosh personal computer, which ran during the 1984 Super Bowl. Directed by Ridley Scott, the original ad showed an army of vacant-eyed minions in grey jump-suits staring obediently at a projection of an Orwellian leader exhorting, “We are one people, with one will, one resolve, one cause.” A lone heroine hurls a mallet at the screen, destroying it, and the ad triumphantly announces the arrival of the Macintosh, promising “1984 won’t be like ‘1984.’”

Apple’s ad suggested that without diversity in the nascent PC market (then dominated by IBM) , computer users would turn into joyless drones under the spell of an authoritarian Big Brother. And Motorola, clearly, wants us to fear the same thing about the iPad-dominated tablet market.

 

iPad News Source: wsj.com

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