iPad news updates from iPadNewsUpdates.com!
Your #1 news source for everything related to the
new iPad and iPad 2. We have all the latest iPad news
and app reviews for Apple's multi-touch tablet.

Advertising on print publications repurposed for Apple’s iPad draws a fee up to five times more than buying placement on the same content provider’s website.

While the news doesn’t quite mean the iPad will "save" print publishing, as online advertising is a fraction of what publications receive in print, it is a sign that the iPad could become a major factor in revenue for those in the news business, according to the Associated Press.

The report from Andrew Vanacore said it’s likely that news organizations will hold back free content from their websites in the future, opting instead to provide news to users who subscribe on tablet-style devices like the iPad. And although Apple has already sold 2 million iPads, the market will have to become much larger for it to have a major effect on a news organization’s bottom line.

JPMorgan Chase & Co., which was the exclusive advertiser of the New York Times application for the first 60 days, also revealed that the click-through rate for iPad advertisements is a remarkably high 15 percent. The report noted that the online average for people viewing an advertisement is about one-tenth of a percent.

iPad readers also spend a great deal more time with content. Publisher Conde Nast revealed that the average reader spends 60 minutes with a monthly issue on Apple’s device, compared with the average website visit length of less than 5 minutes per month.

One of the biggest problems with online advertising is the unlimited amount of space available. In a newspaper or magazine, space is finite based on the number of printed pages, adding more value. Online, limitless space makes advertising less valuable. The AP also noted that online ad networks allow advertisers to get placement at discounted rates. But the supply-and-demand issues haven’t yet appeared in the iPad, which has been on the market for just over two months.

Read more: AppleInsider.com

comment on this story  |  Comments Off on iPad news advertisements command 5 times more than Web ads

Time Inc. revealed it would develop iPad apps for seven more of its brands this year, including a series of paid apps from lifestyle magazine Real Simple.
 
Speaking May 27 during a Time Warner investor day, Time Inc. chairman and CEO Ann Moore provided some of the first details on them.
 
The Real Simple app will launch under the banner “No Time To…” and offer solutions to cooking, cleaning and beauty problems, in keeping with the print magazine’s brand proposition, said Paul Greenberg, president of digital for Time Inc.’s Lifestyle Group. They’ll cost $4.99 each and roll out beginning in the fourth quarter, simultaneously on the iPhone, iPad and Google’s Android devices.
 
The Real Simple app will follow iPad apps Time Inc. has already launched for its Time and Entertainment Weekly magazines.
 
There are skeptics who question the business benefit e-readers will bring magazines, despite the hope that they’ll help the industry offset its advertising declines and capture circulation revenue. Moore spared no enthusiasm for the Apple device and the anticipated wave of other e-readers, pronouncing them a “game changer” for magazines with their ability to charge consumers for content.

“It’ll be the opportunity Time Inc. is waiting for,” she said.
 

Read more: MediaWeek.com

comment on this story  |  Comments Off on Time Inc. Dives Deeper Into iPad Revolution

Not satisfied that the magical and revolutionary Apple tablet is helping marine mammals communicate their displeasure with the despoilage of the majestic oceans? Fortunately, the iPad is no unitasker; it’s being put to good use in both inner and outer space.

First up, CrunchGear points to this video of Japanese surgeons using the iPad as a display for reference during an operation. The iPad appears to show CT images and possibly a video loop as well; it’s covered with a sterile plastic drape. Any translation efforts welcome — and if other physicians are using the iPad in similar fashion, do let us know.

Read more: TUAW.com

comment on this story  |  Comments Off on iPads help perform surgery, capture history

TUAW got in touch with an AT&T spokesperson and has put together an extensive Q&A clarifying some of the details of the carrier’s upcoming changes to its iPhone and iPad data plans. Among the topics addressed:

– AT&T will continue to offer the $14.99 250/MB data plan for the iPad. It will not be reduced to the 200 MB cap the carrier will be offering on its cheaper smartphone plan.

– iPad users reaching their 2 GB limit under the forthcoming plan will be able to initiate a new monthly cycle on demand with a new start date. This would appear to make the iPad plan more of a "2 GB or 30 days, whichever comes first" cycle than a "30 days with 2 GB cap plus overage fees" cycle, with the exception being that users will have to manually initiate a new cycle should they reach their 2 GB cap before the end of the billing cycle.

– iPhone users can bump up from the $15 200 MB data plan to the $25 2 GB plan without penalty as long as they initiate the change before the end of the desired billing cycle. This will allow users on the lower tier to simply bump up to the $25 plan as needed rather than having to pay $15 per additional 200 MB over the initial 200 MB limit. Users can then bump themselves back down for their next billing cycle. It is unclear at this time whether users on the higher tier will be able to drop down to the lower tier mid-cycle if they see that their data usage will be low for that period.

Read more: MacRumors.com

comment on this story  |  Comments Off on More Details on AT&T’s Data Plan Changes for iPhone and iPad

In 1995 Dr. Norman Coombs, a blind professor of history at the Rochester Institute of Technology and chairman of EASI: Equal Access to Software and Information wrote that the rapid adoption of a graphical user interface (GUI) would close the door on computing for the visually impaired. This was in largely in response to the Microsoft’s Windows OS, but his point was well taken regarding all GUI based computing. Speech output systems, at that time, were based on character recognition and didn’t work with a GUI that relied on icons and graphics. He wrote that many impaired users had lost their employment or found their positions downgraded because they could not function in the new GUI based environment.

Jump to 2010 and the introduction of the iPad. Many solutions were created along the way, but comparing that early state of affairs to what is now available on the iPad dramatically shows how far the field of assitive technology has progressed. ATMac, posted a round-up of disabled user’s experiences with the iPad, which according to the Royal National Institute of Blind People (RNIB) in the UK was found to be highly accessible and probably the best mobile device on the market.

Read more: TUAW.com

comment on this story  |  Comments Off on The iPad could be the best mobile accessibility device on the market

Our new SDK is unified across all devices running the iPhone OS, which means that developers can download one binary for development across all Apple iPhone OS devices – iPhone, iPod touch, and iPad. AdMob’s unified iPhone SDK makes it easier for developers to quickly integrate our code and start monetizing their applications.

The new SDK supports two ad formats in native iPad applications: text & tile ads and image ads. Both of these ad formats are available in the three IAB standard ad sizes: 300×250, 728×90, and 468×60.

Read more: MacRumors.com

comment on this story  |  Comments Off on AdMob Launches Support for iPad Apps in Updated Advertising SDK