iPad In Business
February 19th, 2011 at 7:45 AM EST | by inu846W
“If you think this is cool, just wait ’til you see how far I can get on Angry Birds.”
In another example of how the iPad is being used differently than its original intent as a couch surfing, media consumption tablet, the director of I Am Number Four says he used the device on set in many ways. DJ Caruso explained in an interview at an Apple store in New York City how the iPad helped him with lighting control, script and storyboard writing.
David Lee, our gaffer, and I got ours first,” Caruso told us. “I got it, I don’t want to say as a toy, but then I realized about a week into prep that my storyboards were coming on it, my previs was on it, my script was on it, I don’t carry my script anymore. I started getting emails from two of my storyboard artists who work in Los Angeles and I have this application where I can mark up the boards — I’m a terrible drawer — and I can mark up the boards and send them back. It just became this amazing production tool.”
The iPad actually helped create a major component of the movie. Pettyfer’s character John Smith, an alien, discovers during the film he has several supernatural powers. One of those powers is that he can control light through his hands. During filming, Alex wore a flashlight-like contraption wired up through his jacket and it was activated… by an iPad off screen.
Caruso found other practical uses to help make the movie with using an iPad app to find good locations to shoot certain scenes.
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February 14th, 2011 at 12:09 PM EST | by inu846W
Ben Reitzes, a Barclays’ analyst, said this past Friday that the iPad is “running far ahead of its tablet competition and its their game to lose,” in regards to business. His report, based partly on a conference call with a Forrester Research analyst, suggests Apple is ripe to become a leader with tablet inclusion in the corporate world.
Mr. Reitzes is predicting 47 million tablets to be sold in 2001 and believes Apple will command a 70% market share with the continuing success of the iPad. His price target for Apple stock is $450 per share.
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February 7th, 2011 at 10:39 AM EST | by inu846W
Editor’s note: This article was reposted from tuaw.com.
According to The Telegraph, peers in the British House of Lords will soon be able to use iPads and other mobile internet devices during debates. Under previous rules, members of the House of Lords weren’t allowed to use any electronic devices, a restriction the Lords Administration and Works Committee said was "incomplete, outdated and contradictory."
For a trial period of one year, Lords will be able to use iPads, iPhones and other smartphones and e-readers "to access Parliamentary papers and other documents which are clearly and closely relevant to the business before the House," according to a report issued by the Lords Administration and Works Committee.
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February 1st, 2011 at 9:52 AM EST | by inu846W
Editor’s note: This article was reposted from appleinsider.com.
As the USA Today staff have had to cut costs and jobs to stay competitive, the success of the newspaper’s iPad app has been a "real positive" for the company, executives said Monday.
While undergoing a radical restructuring, which included the cutting of 130 staff in the process, last August, USA Today committed to focusing more of its resources on the iPad.
It appears the focus has started to pay off. "The iPad has been a real positive for USA Today," the Telegraph UK reported Gracia Martore, Chief Operating Officer at USA Today parent company Gannett as saying,. "We expect this will translate into a much more significant improvement" in revenue, she added.
Though the paper has yet to reclaim the title of most-read national paper in the US from The Wall Street Journal, it has seen 1.4 million downloads of its app since it launched in April.
USA Today relies on advertising to fund its iPad app, but Gannett CEO Craig Dubow admitted that the company is "looking across the board" at charging for content.
According to a report last year, USA Today’s iPad ads command up to five times more than web ads. Newspaper ads, however, still reign, as they cost up to twice as much as iPad ads.
"In iPad applications such as USA Today’s, there is a finite amount of space and no ad networks are in the mix," the report said. "And the app gives advertisers new possibilities. A reader can click on Courtyard by Marriott’s USA Today ad and then with a flick of a finger scroll through images of the hotels’ updated lobby design. Another tap and a high-definition video appears, full of happy hotel guests."
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September 28th, 2010 at 5:51 PM EST | by inu846W
Editor’s note: This article was reposted from bizjournals.com.
How tech savvy is your internist? For Mac-loving doctors out there, a St. Louis-based company has come out with an electronic medical record specifically designed for the iPad.
Read More: bizjournals.com
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September 23rd, 2010 at 9:36 AM EST | by inu846W
Apple’s iPad is the first "Mac for the masses," and it will sell 21 million units next year, says Apple bull Gene Munster of Piper Jaffray in a note this morning.
His estimate of 21 million iPads for 2011 is up from his previous estimate of 14.5 million. He’s also raising his price target on the stock to $390, up from $371.
Is it possible 21 million is low? After all, Apple sold 1 million per month in the first three months when it was only in the U.S.
The street is calling for between 15 million and 25 million sold next year, says Munster.
Munster calls it a "Mac for the masses," because it is basically the first affordable Mac computer for people that couldn’t buy Macs in the past.
Here’s the three reasons Gene raised his iPad estimates:
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